Magnetic devices have been around for over 30 years and are not a new item. In
more recent years, electromagnetic devices have joined the affray. New
companies come and go frequently and offer a variation on the same theme. Characterized
by the external coils of wire, their claim is that it is possible to induce micro nucleus seeds of scale to
form in the water stream thereby reducing the amount adhering to the metal pipes.
They do this by creating a tiny electromagnetic field with
simple wires wrapped around the incoming water pipes in the house.
Although it doesn’t work for everyone, the company has shown in private
behind closed doors that it is possible using a highly
sensitive scientific process to actually measure some degree of nucleus seeds of scale forming. The actual real-world effectiveness and degree to which this
has happened
has never been publicly available and although it is thought to be undetectable to the layman, the company freely admits that ‘some people are happy with this degree of softening’.
Reality - Physical effect or placebo effect?
Such a gadget may cause the unsuspecting to believe the treatment will improve their
situation; and this belief may produce a subjective perception of a softening effect, causing them to feel their
situation must have improved. The flashing LED's lights add to this effect and this phenomenon is known as the placebo effect.
It is well documented medically.
Again and again we are approached by ordinary, intelligent human beings that have
taken the magnetic gadget route. They complain that the scale still forms and they
can’t see any difference with the soaps and lather, saying 'it's not like the
soft water in Cornwall or Scotland'. They say they are a 'waste of money' and
'don’t actually do anything'. The shortened money back guarantee periods offered exacerbates the situation.
It's one of the biggest frustrations we face at Ensign. Continuingly meeting
people who have succumb to the hype and rhetoric of the magnetic and
electromagnetic gadget suppliers. They are the ones that have fallen for the
claims of the non-salt 'water softener' companies and are their legitimate
prey.
All we can do is be sympathetic and add their old device to our growing collected of failed gadgets that now covers all the currently available brands.
The shortcomings of the non-salt 'water softeners' gadgets are becoming increasingly apparent to the public at large.
FACT: As one of our newly converted customers put it:-
'The performance of the Ensign water softener has to be seen to be believed.
The other one (electromagnetic gadget) had to be believed to be seen.'
Pyrite, (fools gold) and genuine gold are not the same to the wise.
Nobody but a stooge would recommend a magnetic or electromagnetic gadget when they’ve seen what a genuine salt regenerated water softener does.
You wouldn't drive a car without a fuel gauge would you? Then why own a water softener without a salt monitor... (more)
Ensign established 1982
Ensign - The Water Softener Centre
Unit 6 Hertford Court, Marlborough Business Park, Marlborough, Nr Swindon SN8 4AW, United Kingdom.
Tel Lo-Call 0845 643 1982
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Reality - Physical effect or placebo effect?
